ANDY PAUL

Copywriter

Move your brand. Move your products. Move your audience.

 

Creating copy that works

Over the past couple of decades spent writing copy for clients in a range of industries, I’ve learned a few things about what works…and what doesn’t. This has informed the way I create effective marketing communications. And it’s the reason so many clients continue to work with me, year after year.

 

So what’s the secret? Consider the following tips:

Know your product 

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Getting down into the details is crucial. Because that’s where you often find your most powerful competitive advantages.

Know your audience

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How does your product or service improve your prospect’s life? It is this insight, not just clever headlines, that drives success.

Get personal

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Speak to your audience about their concerns…instead of boasting about your product or company. Give them a reason to care.

Be different

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In a competitive market, you have to stand out from the crowd. Create a unique message. And communicate it boldly.

Focus on action

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Make sure to tell prospects what action to take. Create a clear, powerful call to action that draws them in right from “hello.”

Get professional help

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You have one chance to make that first impression. Work with a professional who knows how to make that communication count. Someone like me.

 

About me

What started out as a career in journalism morphed into gigs as a copywriter at a couple of small Boston ad agencies. Then the freelance bug bit. Hard.

 

Since then, I’ve earned a reputation as the go-to copywriter, digital content maven, and marcom strategist for agencies, design studios, corporations, and non-profits looking for the right words, right now.

 

Here’s what I am: Quick study. Flexible and fast. Adept with technical topics and products. Focused on results. Easy to work with. Oh, and creative, too.

 

The most common comment I hear from clients: “You just get it.”

 

Let’s get together and discuss your challenges.

 

What clients say

Andy consistently delivers the greatest bang for our marketing buck.

Etienne Grignard
Grignard Company

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Expertise matters

I’ve helped market everything from home dialysis devices to investment advisory services to wastewater treatment tanks. And everything in between.

 

Along the way, I’ve gained significant knowledge in a wide range of industries, including the following:

  • Healthcare and medical 

  • Financial services

  • Technology and biotech

  • Industrial products

  • Professional services

  • Higher education

Not on that list? No problem. I’m a quick study with an insatiable appetite for learning new markets, new technologies, and new business models.

 

As a consummate generalist, I also have experience developing comprehensive, integrated communications programs that include:

  • Web content

  • Email marketing

  • Social media

  • Search engine marketing

  • Trade show communications

  • Webinars and presentations

  • White papers and articles

  • Print communications

 

Let's talk

Have a marketing challenge or project in mind? Give me a shout.

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(603) 878-3508