ANDY PAUL

Copywriter

Move your brand. Move your products. Move your audience.

Copy

Creating copy that works

Over the past couple of decades spent writing copy for clients in a range of industries, I’ve learned a few things about what works…and what doesn’t. This has informed the way I create effective marketing communications. And it’s the reason so many clients continue to work with me, year after year.

So what’s the secret? Consider the following tips:

Know your product

Getting down into the details is crucial. Because that’s where you often find your most powerful competitive advantages.

Know your audience

How does your product or service improve your prospect’s life? It is this insight, not just clever headlines, that drives success.

Get personal

Speak to your audience about their concerns…instead of boasting about your product or company. Give them a reason to care.

Be different

In a competitive market, you have to stand out from the crowd. Create a unique message. And communicate it boldly.

Focus on action

Make sure to tell prospects what action to take. Create a clear, powerful call to action that draws them in right from “hello.”

Get professional help

You have one chance to make that first impression. Work with a professional who knows how to make that communication count. Someone like me.

About

About me

What started out as a career in journalism morphed into gigs as a copywriter at a couple of small Boston ad agencies. Then the freelance bug bit. Hard.

Since then, I’ve earned a reputation as the go-to copywriter, digital content maven, and marcom strategist for agencies, design studios, corporations, and non-profits looking for the right words, right now.

Here’s what I am: Quick study. Flexible and fast. Adept with technical topics and products. Focused on results. Easy to work with. Oh, and creative, too.

The most common comment I hear from clients: “You just get it.”

Let’s get together and discuss your challenges.